We’ve come a long way in a relatively short period of time — that’s what happens when you give people the freedom and the flexibility to work in a way that suits them. Our success is down to a number of things. We listen to what the data says; we understand what the customer wants; and then we push boundaries and solve problems to give them the products and experiences they want from us.
We anticipate what they want next and act now. We surprise them with features they’ve never seen before.
We give people reasons to talk about our products — how intuitive they are, how easy they are, how brilliant they are. This helps our brands go further and reach wider audiences.