The intention of the day was simple: To build relationships within the disciplines across the tribes to enable us to work more effectively together, be better aligned, and most importantly have some fun! Given this was the first time running such an event, we decided to make it a mini conference but also allowed the time for people to speak to other people and tribes on what they’ve been up to/are going to be up to in 2019.
In short, the day contained:
- Talks on the main stage covering how to beat the competition, building a culture of experimentation, Bet tribe innovation, and backend product management.
- Lightning talks covering Storytelling, Amazon becoming a $1trillion business, How Super 6 is user driven, and PPW Betfair and the acquisition of FanDuel.
- Bet, Gaming, Customer Nation, Multi Product Play, and Data ‘stalls’ where members of the Product, Design and UX teams were on hand to talk through the 2019 goals, roadmaps, capture ideas, and generally chat about what’s going on.
- A ‘Ways of Working Wall’ where we could all add ways in which the disciplines could work better together to share thoughts and ideas, with #sbgprodfest just one solution to the problem of cross tribe working.
As mentioned, one of the main objectives was to capture some of the areas for improvement across the discipline. Some of the themes which came out from the ways of working were around cross tribe frameworks for prioritisation, measuring value and planning, discovery processes at large and small scale, training/masterclasses for best practice, and what we can learn from The Stars Group.
There were also suggestions for how we can make the next #sbgprodfest better, including ways in which we can run workshops, work collectively, live demos, more formal roadmap and goals run through, and external speakers. All of this will now be reviewed and action plans put into place for how we can ensure we maximise the value of the group coming together.