About Us | Careers at Sky Betting & Gaming

We’re a tech and digital company that quickly grew to become a market leader in
the betting and gaming world. How? By understanding what our players want,
and then giving it to them. Bigger. Bolder. Better.

Our Sky heritage means ‘better' runs through us like a stick of rock. Today, we
have more than 1,400 colleagues — and every single one of us takes the
responsibility and the opportunity to create amazing experiences for our players.

We’ve doubled in size over the last five years. And we’re only just getting started.

Twelve intrepid legends broke free from a rival bookmaker to form Surrey Sports in Harrogate. A goldfish bowl became our office — and a symbol of our heritage.

We adopted a different approach and made some brave decisions — like the launch of Sky Bet Vegas, which would ultimately change the way the entire industry worked… and played.

After launching free-to-play games like Soccer Saturday Super 6 and rebranding Sky Bet Vegas to Sky Vegas, we grew to 2.5 million players while reducing churn and increasing acquisition.

With a shrinking talent pool — and with the launch of Fantasy Football just around the corner — we made the jump to Leeds, where we knew we’d find some really great people. It was a big move that solved some big problems.

We stepped up our marketing investment, which included sponsoring the EFL. We began to promise all customers a ‘better’ experience. Data began to influence our decisions, which helped us to learn and adapt quickly.

Our change of ownership came at exactly the right time. We kept our Sky friendships but gained the ability to invest freely in initiatives like our new Sheffield office — and the launch of Sporting Life Pick 7 and Sky Sports Fantasy Six-A-Side.

In July 2018, The Stars Group acquired Sky Betting & Gaming to form one of the world's largest, most licensed and most geographically and product diverse publicly listed online betting and gaming companies.

The Stars Group became part of Flutter Entertainment plc, which brought together some exceptional brands, products and businesses — not to mention vastly talented and experienced teams — to give us a truly diverse, global presence.

ENGINEERING MANAGER

"I enjoy the breadth and depth of my role. I'm managing a team of super talented engineers to develop the SkyBet App found in the Apple Appstore and Google Play store."

SOFTWARE ENGINEER

"My career goal at Sky Betting & Gaming is to build beautiful games in less time, help others, enjoy the time and become a better person every day."

BUSINESS ANALYST

"My team is ultimately, super! They are very collaborative and inclusive as well as focused and work to their absolute best all the time. I'm very lucky to have such a fantastic group of people around, supporting each other along the way!"

We develop some of the country’s biggest brands in online betting and gaming, including Sky Bet, Sky Vegas, Soccer Saturday Super 6, Fantasy Football and many more.

BETTING BETTER

Sky Bet make betting better — because, when it’s done right, betting enhances the enjoyment of sport.

Slicker. Quicker. Bigger prices. Faster withdrawals. Easier sign-in. Better innovation. Everything we do is designed to enhance the thrill of the sport our customers are betting on.

And we have no desire to get in the way of that enjoyment, either. It means we take our Safer Gambling duties seriously — so our customers can enjoy sport in its full glory.

Our search for better — and our passionate belief that there’s nothing that can’t be improved — has driven us to be Britain’s most popular online sports bookmaker.

We’re proud to say we’re enhancing the enjoyment of sport for more customers every week than any other operator.

WE LIVE TO MAKE EVERYDAY EXCITING

At Sky Bingo we aim to bring a bit of excitement to our player’s days, through our bright and friendly games, but also through our bingo chatrooms, where players can cheer each other on and be part of a community.

Sky Bingo is home to some of the best online bingo games on the market. What’s more once a player joins Sky Bingo they can have a go on “Sky Bingo Arcade” the destination for fun filled and easy to play slot games.

No matter what their level, experience, or budget, players have a huge amount of choice, and we give them more chances to win through innovative bonuses offers and active social media.

EXPERTS IN THE UNEXPECTED

We bring the thrill of the unexpected to our players, wherever they choose to play. It’s where anyone can experience the anticipation of the unknown, and enjoy the buzz and excitement of playing big-name slots.

Sky Vegas is the ultimate destination for new, exclusive, and exciting online slots.

As the UK’s most popular online casino, we are committed to provide the best entertainment to our players.

PASSIONATE INSIGHT

In a nutshell, Sporting Life exists to find passionate insight for bettors. Finding an angle on a sports market takes knowledge, experience and expertise — and we have all three.

Sporting Life is the longest established brand in the Sky Betting & Gaming stable, having started as a sports newspaper way back in 1859 and then becoming online only in 2008.

Right now, we are the biggest sports betting content website in the UK, with over 1 million unique visitors a week. And due to our heritage, expert analysis and tipping content, we drive valuable customers to Sky Bet.

As a trusted, long-standing brand, we bring credibility to our partners and are understandably the envy of many of our rivals.

WE KNOW THE SCORE

Super 6 is the biggest free-to-play football prediction game in the country, with 3 million users and over 1 million people entering the competition every week.

The product works in partnership with Sky Sports to enhance the enjoyment of Soccer Saturday. It’s also the talk of households and friendship groups up and down the country.

The format is simple: predict six results correctly for the chance to win the jackpot of £250,000. The purpose is to give all football fans another way to engage with the sport they love, test their knowledge and gain bragging rights to prove their superiority.

So why is Super 6 so important to us? Put simply, it gives Sky Betting & Gaming a platform to speak to millions of users on a Saturday in a way that no other sportsbook can. It’s been one of the fundamental reasons for the rapid growth of Sky Bet over the last 10 years.

It regularly features as the No 1 app for sports in the iOS market and, scarily, we’ve only scratched the surface of Super 6’s potential.

COMMITTED
TO MAKING GAMBLING SAFER THAN IT'S EVER BEEN

We’re finding new ways to support and protect our customers so they can enjoy playing with us safely, every time.

We’ve created a culture of testing and learning by investing in technology and using cutting-edge data to help us
understand our players like never before.

In collaboration with regulators and the government, we’ve been able to break new ground and set better standards that customers, and the wider industry, rightly expect of us.

Driving it all is our Safer Gambling strategy. It’s been at the heart of our business for years.

Learn more about our strategy, and the projects we’re leading, on our dedicated Safer Gambling website.

Essential listening for anyone interested in starting a career with us.

The Candidate Lounge is a series of episodes created by Tom Bennett, our Talent Delivery Partner, to give you an insight into life at Sky Betting & Gaming.

LISTEN TO THE PODCAST

OUR STORY
KEY MOMENTS IN TIME

COMMITTED
TO MAKING GAMBLING SAFER THAN IT'S EVER BEEN

THE
CANDIDATE LOUNGE

WE ENTERTAIN OUR CUSTOMER INNEW & EXCITING WAYS

OUR STORYKEY MOMENTS IN TIME

COMMITTEDTO MAKING GAMBLING SAFER THAN IT'S EVER BEEN

THE CANDIDATE LOUNGE

WE ENTERTAIN OUR CUSTOMER IN
NEW & EXCITING WAYS

OUR STORY
KEY MOMENTS IN TIME

COMMITTED
TO MAKING GAMBLING SAFER THAN IT'S EVER BEEN

THE
CANDIDATE LOUNGE