About Us

We connect our way

We’ve built a workplace that inspires amazing people to create brilliant customer experiences. We make Betting and Gaming better.

Who We Are

We're a tech company born out of Sky. We’re aiming to be the UK’s best digital business. And we do things the SBG Way.

Our Brands

We’ve created some of the biggest online betting and gaming brands in the market.

The SBG Way

The SBG Way is our own unique way of working that helps us create brilliant customer experiences – and deliver amazing results.

Our History

Read about our story and our big plans for the future. Are you in?

"The work environment is very innovative, we're technology driven but we're also very customer focused and we want to do the best we can for our customers."

Lyndsay, Business Analyst - International Tribe

Latest Vacancies

Software Engineer in Test (SEIT) - Gaming Tribe Leeds Test Analyst - Gaming Tribe Leeds Customer Experience Director Leeds Software Engineer Sheffield Principal Architect Sheffield Software Engineer in Test (SEIT / SDET) Leeds Senior UX Architect Sheffield Test Automation Engineer Sheffield Senior UX Architect Leeds Project Manager - Enterprise Services Leeds Cross sell manager Leeds Italian Contact Centre Specialist Leeds German CRM Executive Sheffield Campaign Manager Leeds Head of Social Media Leeds Software Engineer (Go, PHP, JS) Leeds

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It's the way
we roll...

We're the official sponsors of the 2018 Tour De Yorkshire Tour Makers!

Click here to find out more

"If you want to push your career as far ahead and quickly as possible, you have both the resources and the freedom to do so."

MB, Senior CRM Analyst - Data Tribe

Our brands

Did you know

Our vision is to be the UKs best digital business to work for

All new tech starters get a £1000 Tech Ninja Fund to spend on L&D

We operate 5 major products - Bet, Vegas, Casino, Poker and Bingo