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Our Sky heritage means 'better' runs through us like a stick of rock.
Every single day is a fresh opportunity to make betting and gaming better.
Who We Are at Sky Betting and Gaming
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Who We Are Each and every one of us has the opportunity, responsibility and privilege to create amazing experiences for our customers.
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The SBG Way video at Sky Betting and Gaming
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Better is just the beginning At SBG, we begin with better. What we do with it, and where we take it, is up to us.
OUR PHILOSOPHY

Our brands
Sport is even more exciting when you bet on it. At Sky Bet hundreds of thousands of customers bet on all kinds of sports from football, tennis and horse racing to cricket, rugby and more each day.
​​​​​​​The list goes on an on!

A leading name in real-time online sports betting, Sky Bet sets the pace and faces the toughest of digital challenges. Our sites and apps handle 11 million financial transactions every Saturday afternoon and 50 million page content changes
every single day.
At Sky Casino our customers can experience the excitement of a live casino wherever they are 24 hours a day. Roulette. Blackjack. Video Poker. Slot machines. There are all kinds of games for beginners and expert players alike.

Thanks to our croupiers and live streaming, our customers feel at the heart of the action, placing bets, sticking and twisting and putting their chips on their lucky numbers.​​​​​​​
Our online casino is home to all of the best games. There are plenty of thrills to be had from Roulette and Blackjack to Chain Reactors and
​​​​​​​Deal or No Deal.

Customers can visit our virtual gaming tables, play the slots, win instant prizes or hit the jackpot! With over 130 innovative games all in one place, there’s plenty to keep our customers entertained. It’s why they keep coming back for more.​​​​​​
We’ve created one of the UK’s leading online poker rooms for players of all levels. Here customers can chat, take part in exciting tournaments and play all kinds of games.

Our Sky Poker experience offers so much more too. We’ve a community of players who enjoy reading our blogs and taking part in our forums. We even have a Poker Academy and Poker Ambassador. So people can soon learn the lingo, pick up the basics and keep on improving their game with our hints and tips.
Slick and fast, our Sky Bingo app and website offer our players the chance to chat, make friends, take part in great competitions and play
​​​​​​​our games 24/7.

We keep things fresh and exciting with exclusive offers and bonuses and a great range of games - daily free bingo, penny bingo, BOGOF bingo and more. There are plenty of opportunities to win big.
Some of our jackpots even reach life-changing figures!
Super 6 is the UK’s most popular free-to-play game. There’s huge amounts of money up for grabs each week. And all people have to do is correctly predict the scores of
​​​​​​​6 football games.

With leagues, leaderboards and top pundits from Sky Sports playing alongside too – millions of people put their football knowledge to the test every season.  There’s even a £5,000 prize for the week's top performer. Unbelievable Jeff!
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Sky Sports Fantasy Football is another jewel in SBG’s FTP crown. The game allows players to quickly and easily manage their Fantasy XI online and on our App. Plus, there a whopping £100,000 in prizes
​​​​​​​up for grabs!

Sky Sports Fantasy Football is packed full of features from reviews and analysis to live points updates and hassle-free private leagues. The pundits at Sky Sports play along and there’s even a TV show! No wonder it’s one of the UK’s most popular fantasy football games. 
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More and more people are going to our price comparison website to get the best betting prices from the top bookmakers. For over a decade Oddschecker has helped people get the best value whether they want to bet on sports, reality TV or the next US president!

Our team in London has taken the market by storm, creating a website that offers the best odds and insight, as well as promotions, free bets and money back specials. A leading sport affiliate, Oddschecker is now the UK’s No1 odds comparison website.
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Sporting Life has been synonymous with horse racing and betting since 1859. In 1998 we made the game changing decision to stop printing and move everything online. News. Scores. Results. Reviews. Blogs. Competitions. And sports-specific channels that range from football and horse racing to Formula 1 and US sports. Our website is home to it all.

Today, millions of fans from around the world visit our site for the latest news and accurate, impartial sporting information.​​​​​​​

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We will notify you about relevant positions and keep you in mind whenever we have interesting opportunities.
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